In addition to keeping the website content and presentation separates, a content management system (CMS) will further help you to manage digital content and maintain the website efficiently. You have option to choose from a number of open source content management systems – WordPress, Joomla, Drupal and Magento – according to the nature and requirements of your website. Also, you can consider using a custom CMS to build the website according to the precise requirements and workflow of your enterprise.
Like open source content management systems, the custom CMS will provide you a variety of themes, plug-ins, extensions, and tools. But you can include specific features and functionalities in the custom CMS to simplify website maintenance and enhance user experience. At the same time, the custom content management system will also make your website look and feel different from other websites and web applications. But you have to invest extra time, effort and money to build a custom CMS according to your business model and needs. That is why; it becomes essential for you to evaluate the pros and cons of developing a custom CMS for your website.
Evaluating Pros and Cons of Building a Custom CMS for Your Website Pros
Exclusive for Your Website
The open source content management systems are maintained and updated by large online communities. Each developer or user can access the source code of an open source CMS and make changes to the code without any restriction. But you will have exclusive rights over the source code of the custom CMS. Hence, you can easily tailor the design, workflow and functionality of the CMS according to precise needs of your websites. Also, you will have complete and exclusive control over the application’s interface, functionality, and updates.
Differentiate Your Website’s Look, Feel and Functionality
Each open source CMS allows users to choose from a wide range of themes, plug-ins and extensions. Some of these resources are free, whereas others are paid. Often a single theme or plug-in is used by thousands of websites at a time. Hence, most websites designed with the same open source CMS often look, feel, and function identically. But the custom CMS will enable you to decide the look, feel and functionality of your website according to your precise business needs. Hence, you can easily make the website different from other websites and make it deliver richer user experience by using a custom CMS.
Boost Your Digital Marketing Efforts
Major search engines and social networking platforms require owners to promote their websites organically by creating and distributing high quality content. But the open source CMS may not provide the feature required for implementing a robust content marketing, lead generation, or digital marketing strategy. But you can design the custom CMS with features required to boost your digital marketing campaign. Also, you can use a specific interface in the CMS for digital marketers to create and distribute a variety of content smoothly and monitor the digital marketing results consistently.
Collect Actionable Customer Information
To boost online sales, you must understand the preferences and choices of each client. Also, your website must personalize shopping experience to persuade customers to repurchase and recommend products. You have to combine descriptive, predictive and prescriptive analytics to interpret customer data effectively and identify the initiatives required to drive customer experience. In addition to boosting you digital marketing efforts, the custom CMS will also help you to collect and interpret real-time customer data collected from various sources. You can embed business analytics tools in the custom CMS to measure and drive customer experience without using additional tools and services.
Monitor and Optimize the Website’s Performance
You must focus on the user experience delivered by the website to accomplish higher conversion rate and promote customer loyalty. The user experience delivered by the website is impacted directly by its accessibility, functionality, performance, usability, and security. Hence, you have to identify and repair the issues affecting the website user experience without any delay. The custom CMS will make it easier for you to monitor website traffic, customer engagement, and conversions. Also, it will help you to measure customer experience by collecting customer feedback on a regular basis. The valuable insight collected through the CMS will help you to boost user experience by making changes to the website’s look, feel, and functionality.
Enhanced Security
The huge popularity of open source content management systems makes them vulnerability to new security threats and emerging malware attacks. The increase is instances of online frauds and identify thefts dissuade many people from sharing their personal and sensitive information with websites. You can always make the customers feel secure and gain their trust by developing the ecommerce website with a custom CMS. The custom CMS will include robust security features and use latest data encryption techniques to keep the customer data and online financial transactions fully secured. You can even ask the developer to perform comprehensive testing to ensure that the CMS is effective in combating a variety of security threats.
Cons
Additional Time, Effort, and Money
You must remember that a CMS is more complex than other software applications. The developers will need time for custom CMS application development according to your specific business needs. Also, the CMS needs to be tested thoroughly based on your business requirements and quality specifications. Hence, you have to invest additional time, effort, and money to roll out a CMS which is developed from scratch based on your business model and requirements.
Deploy Manpower to Run the CMS
The custom CMS will include specific features and functionality according to your precise business needs. So you have train users properly and deploy skilled technicians to manage or run the CMS smoothly. Hence, you have to incur recurring expenses to manage and maintain the software efficiently. But you will lack the option to amortize the development cost as the CMS will be used exclusively by your business. You may find it difficult to maintain and manage the CMS if your core business is not IT and software development.
Need to Upgrade the CMS Regularly
The industry and technological trends keep changing consistently. Hence, you have to add new features and functionality to the CMS to meet the emerging trends and complement your redesigned business model. You have to retain the services of the developers to upgrade the CMS quickly and seamlessly over a period of time. Also, you have to incur additional expenses to make the CMS compatible with emerging technologies and delivering optimal user experience.
Extra Maintenance and Compliance Cost
You must resolve a variety of defects and performance issues in the CMS immediately to keep your website functional and deliver enhanced user experience. Hence, you have to deploy skilled technicians to fix bugs/performance issues and integrate the CMS with third-party databases and services. Likewise, you have to make changes to the custom CMS to comply with the latest quality, security, accessibility, and performance standards set by governmental agencies and industrial bodies. Hence, you have to incur maintenance and compliance cost regularly to use the custom CMS without any hassle or restrictions.
On the whole, the custom CMS will complement your business model and website’s needs precisely. But you have to put time, effort and funds to build a custom CMS according to your specific requirements. At the same time, it is also important to deploy the best content management development company to build, maintain and upgrade the content management system efficiently and smoothly.
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